Exploring Consumer Decision-making Processes Regarding the Adoption of Mobile Payments: A Qualitative Study
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چکیده
منابع مشابه
Exploring consumer adoption of mobile payments - A qualitative study
This paper examines consumer adoption of a new electronic payment service, mobile payments. The empirical data for the explorative study was collected by establishing six focus group sessions. The results suggest that the relative advantages of mobile payments include time and place independence, availability, possibilities for remote purchases, and queue avoidance. The interviewees found mobil...
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Mobile payments have been deployed by businesses for more than a decade. Customers use mobile payments if they trust in this relatively new payment method, have a belief and confidence in, as well as reliance on its services and applications. Despite its potential, the current literature shows that there is lack of customer trust in B2C mobile payments, and a lack of studies that determine the ...
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There is a growing interest in studying the adoption of m-payments but literature on the subject is still in its infancy and no empirical research relating to this has been conducted in the context of the UK to date. The aim of this study is to unveil the current situation in m-payment adoption research and provide future research direction through the development of a research model for the ex...
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ژورنال
عنوان ژورنال: GATR Journal of Management and Marketing Review (JMMR) Vol. 2 (3) Jul-Sep 2017
سال: 2017
ISSN: 0128-2603,2636-9168
DOI: 10.35609/jmmr.2017.2.3(16)